Featured News
MDR Launches Social Media Optimization Marketing Services
MDR and WeAreTeachers —Wednesday, July 01, 2009
MDR Launches Social Media Optimization Marketing Services; Partnership with WeAreTeachers Offers MDR Customers New Marketing Opportunities Through Growing Social Network ff Educators.
July 1, 2009 – MDR announced today a formal partnership with WeAreTeachers, a robust online educator community and marketplace, significantly expanding the opportunity for MDR customers to directly connect with educators, build community engagement around brand, and sell product in a destination educator social network.
WeAreTeachers was founded by CEO Sandy Fivecoat, a veteran educator, marketer, and technologist, whose vision for a social and business community where educators and education marketers can share, connect, and collaborate led her to develop WeAreTeachers. In addition to building a community using “Web 2.0” tools and services, WeAreTeachers includes the Knowledge Marketplace that gives both educators and businesses the ability to share, sell, and receive recommendations on knowledge-based content and products. Ongoing commitment to the educator community is provided through educator grants and incentives from transactions and sponsors in the Knowledge Marketplace.
“We’re excited about this partnership and the new opportunities it offers MDR customers,” said Fady Khairallah, President of MDR. “With all businesses focusing on ways to maximize the return on their marketing investments, we’ve been looking for ways to help customers extend their success with our email marketing products in new ways on the web. This partnership is a perfect combination of direct and social media marketing that will provide our customers ready tools to participate in a growing educator community while also building brand and selling product.”
WeAreTeachers has been building a foundation of relevant content, easy access, and teacher membership that focuses on bringing value to teachers and giving them a voice as they engage with brands. “The timing for our partnership with MDR is perfect,” said Sandy Fivecoat. “There is so much interest in social media, yet companies in the education space need guidance and assistance. The combination of MDR’s proven, direct marketing methods and research with innovative social media marketing offers education companies a 21st century approach to grow their business. Our social media optimization services and platform are the first of their kind for the education market.”
MDR customers can participate in WeAreTeachers programs at introductory and more advanced program levels that include a brand profile, product information in the Knowledge Marketplace, quarterly social media engagement programs that cross the WeAreTeachers and I am Teacher Facebook communities, and quarterly social media consultation. “Even at the basic levels of investment, customers have ongoing opportunities to expand their brand and reach with educators,” said Andy Lacy, Leader of Professional Services at MDR. “Our Professional Services team at MDR can help ensure that your marketing strategy is optimized to drive results—leveraging market research, creative services, and now the partnership with WeAreTeachers—and give MDR customers a whole new suite of tools to drive multi-channel sales.”
Customers interested in learning more about how WeAreTeachers and MDR Professional Services capabilities can help drive expanded results for marketing investments should call their Sales Representative at 800-333-8802, or visit schooldata.com to learn more.
