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From the Editor

Anne Wujcik, Editor Welcome to the first issue of the new EdNET News Alert. We look forward to your comments and suggestions on the refreshed format. There's so much going on this week, it's hard to know where to start. First I'd like to point you to the Featured News section and the headline about EdNET Insight, a new information service from MDR. Offered as a subscription service, EdNET Insight will combine a variety of products and services into a unique offering designed to help our customers stay informed of market trends and opportunities in the K-12 education market. Most of all, we want to build the EdNET community and extend the EdNET Conference experience throughout the year. EdNET Insight subscribers will receive regularly delivered industry reports, dedicated briefings, regular access to the EdNET Insight team of analysts, virtual roundtables on strategic issues, and custom research and consulting services.

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Market Insights

14 Top Tips for Getting More From Your Educator Email Program

Market Insights With the challenges in today’s market, the return on marketing investments continues to be under the microscope for many of us. As you evaluate your investments, consider these statistics from the DMA’s recently released annual Power of Direct economic-impact study: Commercial email returned a whopping $43.62 for every dollar spent on it in 2009, while Internet search advertising returned $21.85, non-catalog direct mail returned $15.22, and catalogs returned $7.32 for every dollar spent during the same period of time. Simply no other channel comes close to delivering email’s high ROI.

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She Snoops for Scoops: The Personal Side of the EdNET Community

Vicki Smith Bigham Wow, what a great week it was at the CoSN conference. I had a great and productive time—learning, networking, seeing lots of long-time friends and meeting many new ones. Kudos to Keith Krueger, CEO, and the entire CoSN team on running another really excellent conference! Read on now for your scoops….

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Pearson Foundation Releases New Research on Digital Literacy Among Young Children

"The Digital World of Young Children: Emergent Literacy" examines the latest research on how young children learn using increasingly personalized and mobile media, including cell phones, television, video games, smart devices, and computers

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